pm-lotus by Howard Vaughan

All projects have an objective but not all projects have a well-crafted objective statement. Its a simple and elementary thing but deceptively powerful. Creating a high level, overarching mission statement should be among the first 5 things that a project manager does with his or her core team.

Short and Sharp

An objective statement should ideally be written as a single meaningful sentence, comprised of no more than 25 words, that reflect the primary project constraints – schedule, scope, resources.  The word limit deliberately forces focus and ensures we get to the core of the project’s main objective, even if a zillion things will be worked on during the project’s life.

To re-quote President J.F. Kennedy as an example:

Put a man on the moon and return him safely back to Earth, completed on December 31, 1969, for US$531m

Call it what you will – a Project Objective Statement (POS), a Project Mission Statement (PMS – less popular), or PROject MISsion Statement (PROMISS) – this declaration is crucially important for a host of reasons:

Clarity

• It is THE stake in the ground that lays out exactly WHAT will be done, by WHEN and for HOW MUCH.

Alignment

• Securing sponsor input and involving the core team in crafting this statement ensures buy-in, commitment and a sense of real purpose. It should NOT be done by the PM alone.

Validation

• It should be formally approved by the sponsor prior to detailed planning and re-validated again before execution begins, i.e the plan MUST demonstrate tactical viability by meeting this target.

Tracking

• It communicates an ongoing point of reference for management and the team throughout execution. The project mission changes only if explicitly required and agreed to by management.

The process of creating this statement is as important as the statement itself. Done right, it begins the development of a performing team and the resultant discussions help identify project boundaries, assumptions and issues early on. Put this as one of the first agenda items in your planning sessions.

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